Custom E-commerce Solution
An all-in-one e-commerce operations platform: multi-marketplace selling, warehouse, Romanian tax compliance and AI-driven marketing in one system.
This isn't a shop template — it's an ERP-style back office that runs the storefront itself (catalog, cart, checkout) and everything behind it: multi-marketplace selling, warehouse and goods-receipt management, Romanian tax/accounting automation, courier logistics, loyalty, and a full AI-assisted marketing suite. Built end-to-end in Laravel.
The problem
Running multi-channel e-commerce in Romania means juggling marketplace sync, ANAF tax compliance, courier logistics and ad-creative production across disconnected tools and manual spreadsheets.
The solution
A single Laravel-based operations platform that unifies all of it: a pricing engine that computes the optimal sell price per marketplace (cost, commissions, VAT, shipping fees, profit floor), automated ANAF/Oblio tax filing, Sameday courier integration, and an AI suite that generates ad banners, videos and blog content from the product catalog.
Stack
Results
Runs a real, active online store end-to-end: marketplace sync every 2 minutes, automated fiscal declarations (D212/D300/D390/D394), daily profitability recalculation, and an AI marketing pipeline that produces ad creative without manual design work.
What it does
Multi-marketplace sync
Native connectors for eMAG, Temu and Trendyol — orders, stock and prices synced automatically every few minutes, with a per-channel pricing engine (cost, commissions, VAT, shipping fees, profit floor, liquidation rules) and a live pricing simulator.
Product feeds & distribution
Automatic feeds for Google Merchant Center, Facebook, TikTok and Pinterest catalogs plus the 2Performant affiliate network, alongside competitor price tracking.
Warehouse & goods receipt
Physical stock counts via CSV/Excel, supplier goods-receipt notes (NIR) with PDF generation, back-in-stock alerts, and daily profitability/liquidation recalculation.
Romanian tax & accounting automation
e-Invoicing via Oblio, ANAF e-Factura/SPV sync, automatic D212/D300/D390/D394 declarations, AFM environmental declarations, a cash-flow journal (RJIP), and a fixed-assets register.
Courier & logistics
Full Sameday integration: AWB generation, delivery-status polling every 5 minutes, easybox sync, and automated delivery-confirmation emails.
Loyalty, coupons & gift cards
Points-based loyalty, RFM customer segmentation, behavior-triggered campaigns (win-back, order anniversary), gift cards, and cart-abandonment recovery emails.
AI marketing suite
AI-generated ad banners and product videos, a multi-platform scheduler (Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest), AI blog articles from product data, and SEO metadata extraction.
Analytics & reporting
First-party analytics with daily archiving, sales and profitability charts, automatic Google Ads campaign creation, and sitemap/IndexNow SEO automation.
Why it matters
This platform removes manual work and compliance risk from the areas that usually cost an e-commerce owner the most time: multi-channel reconciliation, Romanian tax bureaucracy, and constant ad-creative production. The result is a store that self-optimizes price, stock and compliance, freeing the owner to focus on strategy instead of repetitive operations.
Interested in this platform for your own store?
This started as an internal tool and has grown into a complete operations platform. I'm open to discussing a licensed or white-label version for other e-commerce businesses.
Get in touch